Sustainability: More than Just Being ‘Green’ A BASF leader's view

Date: 11.09.2012

Over the long-haul, inspiration is a far more potent motivator for action towards sustainability than the fear of reprisal. The Zero Tolerance Mindset must be married to a far more positive "tone at the top," and just as important, the right "tone in the middle." Visible, vocal executive engagement spawns manager and employee engagement.

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