Sustainability: More than Just Being ‘Green’ A BASF leader's view
Over the long-haul, inspiration is a far more potent
motivator for action towards sustainability than the fear of
reprisal. The Zero Tolerance Mindset must be married to a far more
positive "tone at the top," and just as important, the right "tone
in the middle." Visible, vocal executive engagement spawns manager
and employee engagement.
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