Brisbane’s AIS water treatment business going swimmingly in the Middle East
Leading Brisbane based company, Australian Innovative
Systems (AIS) is continuing to grow its export business
designing and manufacturing chlorine generators for water
disinfection to one of the world's most environmentally challenged
and water starved regions, the Middle East.
The company which celebrates its 20th year in
business in 2012, now exports to 53 countries as well as operating
its successful Australian business. AIS's technology has been
employed in two high profile Middle Eastern projects, namely the
Grand Hyatt Hotel in Dubai and Al Forsan
International Sports Resort Lakes in
Abu Dhabi. AIS is in further discussion regarding
a number of other projects for the 2012-13 Financial Year.
On Tuesday (6.11.12) as part of the Queensland Government's
Export Week, Abu Dhabi based Queensland Trade and Investment
Commissioner for the United Arab Emirates (UAE) Susan
Rae and Ray Matta, Queensland's Trade and
Investment Business Manager, Middle East visited one of AIS's three
manufacturing facilities at Tingalpa.
Ms Rae is already familiar with the company's innovative water
treatment technology and manufacturing practices. AIS
Directors, Kerry and Elena Gosse
have been visiting the UAE and Saudi Arabia for several years on
business, most recently in April 2012 as part of a trade mission
led by Ms Rae and Mr Matta. The mission coincided with AIS
attending the Project Qatar construction and
environmental technology exhibition.
Ms Rae said that innovative, environmentally sustainable
technology companies such as AIS were well poised to take advantage
of business opportunities in the Middle East.
"AIS is one of the many Queensland based companies that is
achieving excellent business outcomes in the UAE, Ms Rae said.
"Trade and Investment Queensland's Abu Dhabi office has been
pleased to support AIS for the past five years, through business
matching, export advice and trade missions. As sustainability
and innovative water technologies are highly regarded in the UAE,
AIS' award winning products are really hitting the mark.
"I am really pleased to be able to visit the AIS factory with
Ray today to see for myself how the products are manufactured."
Ms Gosse said that in 2007 her company set it
business sights firmly on the Middle East, in particular the UAE,
in recognition of the critical water supply issues inherent to the
"Although many people associate the UAE with lavish architecture
and luxurious shopping, the reality is that water is the real
luxury. Four-fifths of the country is desert and subject to
serious water supply and resource issues.
"In some areas there is also the problem of poor water
management due to overuse by industries such as agriculture.
The undersupply and overuse issue is a severe social, economic and
environmental threat. For many people there is limited access
to sanitary water and for those who do have it, it can be
"Progressive businesses in the region are looking to countries
such as Australia for innovative, cost-effective water treatment
solutions. I believe that AIS is leading the way with water
technology at present."
AIS's business journey into the Middle East has been a rapid
one. By 2008 they had modified their leading Australian salt water
chlorine generator (marketed as Autochlor) to
better suit the harsher environmental and higher salinity water
conditions of the region. Autochlor uses only salt, water and
electricity to produce sterilised water suitable for use in
swimming pools, water parks, water features and the like. The
company's innovation was rewarded that same year with a prestigious
Silver International Gaia Award, a Dubai based awards program which
honours environmental sustainability in the construction
By 2009 AIS had developed the world's first in-line, on-site
chlorine generator (marketed as Ecoline) capable
of producing sterilised, potable water from fresh water utilising
the minute amounts of minerals and salts already present in the
water. Ecoline's applications include drinking water treatment,
food processing plants, water features, cooling towers, fresh water
swimming pools and irrigation water. The company took home the 2009
Gold Award Gaia Award, plus a host of other international awards
for the product.
With the Grand Hyatt and Al Forsan
International Sports Resort Lakes projects realised
by 2010, in 2012 as part of the Project Qatar trade mission, the
company met with several new business prospects. One was
PROTEC, a Qatar based, specialized industrial and
technical engineering company offering products and services to a
vast array of clients in the Gulf Region. AIS and PROTEC signed an
agreement in September this year (2012) for PROTEC to market and
sell AIS's products.
Ms Gosse said that AIS would continue to target business in the
Middle East as well as large scale Australian projects such as
chlorine generation for the swimming pools required for the 2018
- Australian Innovative Systems Pty Ltd is a manufacturing
company specialising in disinfection of water via
- AIS employs more than 50 staff throughout its three
manufacturing facilities in Brisbane.
- It conducts business in Australia and exports to more than 50
- AIS's people and technologies have received numerous accolades.
- For more information about AIS visit www.aiswater.com.au
MEDIA INTERVIEW/PHOTO OPPORTUNITY:
- For interviews with Elena Gosse, images or further information
about AIS please contact:
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